FORCE BLUE Partners with Enovation Brands to Save Coral Reefs
Aventura, FL (December 9, 2020): On Friday, October 30, 2020 Enovation Brands, Inc. held a reception in Bill Baggs Cape Florida State Park to present a $10,000 donation to Force Blue, Inc. from their Living Coral Sparkling Rosé wine brand.
The event celebrated the inaugural donation of the Living Coral cause marketing program where for every bottle sold a contribution will be made by the Living Coral Foundation to an organization focused on saving the worlds coral reefs.
“Living Coral is a very special project that addresses an unprecedented problem, the worldwide loss of coral reefs,” said Giovanni Pecora, CEO of Enovation Brands. “We have a big focus on sustainability and giving back to the environment. We believe it is our moral obligation as a company to hand down a better planet, and in turn a better future, to our children and grandchildren and so one day we can look them in the eye and say we helped solve the problem.”
Force Blue presented an opportunity to partner with a truly unique organization in the conservation sector. The nonprofit recruits veterans of the Special Operations community, retools them under the tutelage of marine scientists and conservationists, then redeploys them on missions of preservation and restoration around the globe. In doing this Force Blue addresses two seemingly unrelated problems, the rapidly declining health of our planet’s marine resources and the difficulty returning combat veterans have in adjusting to civilian life.
“We are honored to be partnering with the dedicated folks at Enovation Brands and Living Coral wine – teammates who believe, as we believe, that the battle to preserve and restore the worlds coral reefs is everybody’s fight,” said Jim Ritterhoff, Executive Director and Co-Founder of Force Blue, Inc.
As a tribute to the partnership, a signature cocktail was created for the reception by top mixologist Caterina Miltenberger, the Forza Coralina. A combination of Living Coral Sparkling Rosé, VOGA Vodka, Finest Call Frosé Mix and Blood Orange Sour, peaches and strawberries, the frozen drink is perfect for beach and poolside enjoyment.